Benchmark survey of Destination Websites - Part 2

In part one of this analysis (read it now if you haven't yet), I wrote about how we selected our sample of websites for the benchmark survey. We follow fifteen websites that provide visitor information for the island of St. Maarten / St. Martin in the Caribbean. Update, there's now a part three as well.

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Benchmark survey of Destination Websites - Part 1

Part 1: Sample Selection and Preliminary Results

The DineSXM restaurant and dining guide for the island of St. Martin/St. Maarten was launched in early 2008. Now that the site is in its second year of existence, it receives a steady stream of visitors who are looking for reliable information on the best places to eat on our Caribbean island. Next to providing very extensive and detailed restaurant profiles, the site also lets visitors rate and review restaurants that they have visited, and it allows them to make guaranteed online table reservations at some 50 participating locations on both sides of the island.
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Analyzing search engine ranking results

Since our launch of DineSXM.com in February 2008, search engine traffic has contributed significantly to the site's growth. In the 3 month period from March 1st until May 31st 2009, approximately 63% of visitors came to our restaurant reservations and dining guide by following a link from a search engine. This number is up from 25% in the same period in 2008.


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